How to prepare for the biggest sales day of the year

Canada Day is a significant event for the cannabis industry. It is the biggest sales day of the year, and businesses across the country prepare for this day. In this article, we will discuss how you can prepare for this significant day and make the most of it. We’ll also explore the significance of Canada Day for the cannabis industry and other useful strategies to maximize your sales and profits.

Understanding the Importance of Canada Day for Cannabis Sales
Before we dive into the strategies to help your business succeed on Canada Day, let’s talk about why it is such an essential day for the cannabis industry. 

The history of cannabis legalization in Canada

Cannabis was legalized in Canada on October 17, 2018, and since then, the industry has grown to become one of the fastest-growing in the country. The legalization of cannabis in Canada was a historic moment, marking the first time a G7 country had fully legalized recreational cannabis. The decision to legalize cannabis was driven by a desire to regulate and control the sale of cannabis, reduce the harm caused by the black market, and keep cannabis out of the hands of children.

How to prepare for the biggest sales day of the year

The legalization of cannabis has had a significant impact on the Canadian economy, creating thousands of jobs and generating $43 billion dollars in revenue in 2021. The cannabis industry has also helped to revitalize struggling rural communities, providing much-needed economic opportunities.

Why Canada Day is the biggest sales day for cannabis

Canada Day is a significant event for Canadians, and it is an opportunity for cannabis businesses to reach a wider audience. Many Canadians celebrate this day by attending events and festivities, and they are likely to visit dispensaries to purchase products while they are out. This increased foot traffic translates to more sales for cannabis businesses.

Canada Day is also an opportunity for cannabis businesses to showcase their products and connect with potential customers. Many dispensaries offer special promotions and discounts on Canada Day, which can help to attract new customers and build brand loyalty.

Why Canada Day is the biggest sales day for cannabis

Another reason why Canada Day is such a significant day for cannabis sales is that it marks the beginning of the summer season. With warmer weather and longer days, many Canadians are more likely to engage in outdoor activities, such as camping, hiking, and barbecuing. Cannabis products, such as edibles and pre-rolls, are popular choices for those looking to enhance their outdoor experiences.

Canada Day is a crucial day for cannabis sales in Canada. With the industry continuing to grow, it is essential for cannabis businesses to take advantage of this opportunity to connect with potential customers and increase sales. By offering special promotions, showcasing their products, and providing a positive customer experience, cannabis businesses can make the most of Canada Day and set themselves up for success in the future.

Prepare Your Dispensary For Canada Day

Now that you understand the importance of Canada Day for the cannabis industry let’s dive into how you can prepare your business for this significant day. Canada Day is a day to celebrate the country’s birthday and the legalization of cannabis in Canada. As a cannabis business owner, it is essential to take advantage of this opportunity to increase your sales and attract new customers.

The first step to preparing your business for Canada Day is ensuring that you have enough products to meet the demand. Expect an influx of customers, and stock up on your most popular products. You can also consider offering special deals and discounts on your products to attract even more customers. Ensure that you have a variety of products to cater to different customer needs, including edibles, topicals, and concentrates. Consider adding some new products to your inventory to keep your customers interested and excited about what you have to offer.

Ensuring sufficient staff coverage

On Canada Day, you can expect a higher than usual volume of customers visiting your dispensary. Therefore, it is essential to have enough staff on hand to deal with the increased workload. Hire temporary staff if necessary and make sure your existing staff is well trained to handle the surge in customers. You can also consider offering incentives to your staff to encourage them to work on Canada Day. For example, you can offer them bonuses or extra time off in the future.

Creating an enticing store layout

Creating an enticing store layout is crucial to attracting customers on Canada Day. Make sure your store is clean, organized, and easy to navigate. Use creative displays to highlight popular products and create a festive atmosphere to celebrate the day. You can also consider incorporating some Canadian-themed decorations to show your support for the country. Consider playing some Canadian music to add to the festive atmosphere.

In conclusion, Canada Day is an excellent opportunity for cannabis businesses to increase their sales and attract new customers. By stocking up on popular products, ensuring sufficient staff coverage, and creating an enticing store layout, you can make the most of this significant day. Remember to stay compliant with the cannabis regulations and laws in your area and have a safe and enjoyable Canada Day!

Start Marketing To Your Customers

Your customer list is one of the most valuable assets you have as a cannabis business owner. Not only does it provide you with a pool of potential customers, but it also gives you valuable insights into their preferences, purchase histories, and other important details that can help you create personalized marketing campaigns that will drive sales on Canada Day.

Segmenting your customer list

The first step in creating personalized marketing campaigns is to segment your customer list. Group your customers based on their preferences and purchase histories, and create targeted campaigns that appeal to their interests. For example, if you have a group of customers who prefer edibles, you can create a targeted campaign that promotes your latest selection of edibles and offers a discount on their next purchase.

Segmenting your customer list can also help you identify trends and patterns in your customer base. By analyzing the data, you can gain insights into what products and services are most popular among your customers, which can help you make more informed decisions about your inventory and marketing strategies.

Crafting Personalized Promotions

Personalized promotions are an effective way to make your customers feel valued and appreciated. You can also create promotions that reward loyal customers, such as a discount on their next purchase after they refer a friend to your dispensary.

When crafting your promotions, it’s important to keep in mind the interests and preferences of your target audience. For example, if you’re targeting a group of customers who are interested in CBD products, you can create a promotion that offers a free sample of your latest CBD oil with their next purchase. Remember that discounting has positive and negative impacts to your business, which you can read about here. 

Leveraging Social Media and Email Campaigns

Social media and email campaigns are great ways to reach your customers and promote your business on Canada Day. Create festive graphics and posts that highlight your promotions and encourage customers to visit your store. Make sure to include a call-to-action in your emails and social media posts to inspire customers to visit your dispensary.

One effective strategy is to create a sense of urgency by offering limited-time promotions that expire on Canada Day. This can encourage customers to act quickly and take advantage of your deals before they expire.

Overall, utilizing your customer list for targeted marketing is a powerful way to drive sales and build customer loyalty. By segmenting your list, crafting personalized promotions, and leveraging social media and email campaigns, you can create a marketing strategy that resonates with your target audience and helps you achieve your business goals.

Offering Flexible Payment Options

When customers visit your dispensary on Canada Day, they may have different payment preferences. Therefore, it is vital to offer flexible payment options to cater to their needs.

The Benefits of Flexible Payments

Flexible payments offer numerous benefits, including increased customer satisfaction and more significant sales volume. Customers are more likely to purchase your products when they have payment options that meet their needs.

Implementing Installment Plans

Implementing installment plans is an effective way to make your products accessible to more customers. This payment option allows customers to pay for their purchases in installments, which can help increase sales and revenue.


Canada Day is a significant event for the cannabis industry, and businesses must prepare to maximize their sales and profits. Remember to prioritize stocking up on popular products, ensuring sufficient staff coverage, creating an enticing store layout, and utilizing your customer list for targeted marketing. Finally, offer flexible payment options like installment plans and partner with payment providers to make the purchasing process convenient for your customers.

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